How do affluent people make decisions about charitable giving?

If you are involved in fundraising, you won't want to miss the September 6 presentation Giving in the U.S. and High Net Worth Philanthropy at the Lawrence Public Library from 4:00-5:30 p.m.

Judy Keller, a professional fundraiser with Jeffrey Byrne & Associates, will present the results of the most recent GivingUSA survey and two other studies that track charitable giving trends and statistics.

The Douglas County Community Foundation, the Lawrence Public Library and Jeffery Byrne & Associates are presenting the free program.

You will learn:

  • How affluent households respond in their giving to changes in the economy
  • What high net worth donors expect--and will demand--from the charities they give to
  • How high net worth donors prefer to give, and who makes decisions in their households
  • How women view and practice philanthropy as distinct from their male counterparts
  • About the "volunteer effect" with high net worth donors
  • About the emerging impact of family philanthropy and mufti-generational involvement

Registration is required.To register, contact Kathleen Morgan at kmorgan@lawrencepubliclibrary.com.

Tagged: fundraising, Douglas County Community Foundation, Giving USA, Lawrence Public Library, Jeffrey Byrne & Associates

Comments

toe 5 years, 6 months ago

This is fairly simple. Always give to the organization that gives you the most public praise.

Marilyn Hull 5 years, 6 months ago

Toe:

The funny thing is, that's not true of a lot of generous people. We do not publish donor lists or do other things to call attention to big donors.

Marilyn Hull 5 years, 6 months ago

Consumer1: According to one of the studies that will be referenced at the presentation, affluent peoples' top motivation for giving is that they are moved at how their gift can make a difference.

The top factor that influences donor charitable decision-making is personal experience with an organization.

I would encourage you to attend the presentation to learn more.

George_Braziller 5 years, 6 months ago

Some people donate because they want the public attention but they're in the minority. Most people donate because they believe in a cause or they or a family member received services making a difference in their lives.

"Affluent" is also a relative term. A person who donates $300 but only makes $25,000 a year gets a thank you letter for the donation. Someone making $2,500,000 a year who donates $10,000 ends up automatically being splashed across every website and print communication because it's "bigger."

Should be the other way around. There are a lot more people who can afford the $300 or $50 donations and they are the ones who should be courted.

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