McDonald's in Great Britain will give a free book with a children's meal, instead of a toy

Reveal Great Britain photograph

Reveal Great Britain photograph by Lawrence Morgan

Free children's book instead of a toy at McDonald's in Great Britain

I'm amazed. Although I personally don't like McDonald's for adult meal use, many families and adults use McDonald's constantly. So here is an anazing thing to behold:

Starting in two days, McDonald's will give a free book with a Happy Meal instead of a toy in Great Britain.

Can you imagine what would happen if this took place in the United States? Kids could get a free book - or a voucher to take to a book store for a book of their choice.

It could also be used for giving instead to immigrants and poorer people who would then be able to find the book of THEIR choice at a local store.

We've got to get started to change McDonald's options in the United States. If Great Britain can have this choice, so can we and many other countries around the world.

Moreover, most probably the book would - or could be - made in the United States! Here are several articles on McDonald's project in Great Britain:

http://blog.sfgate.com/hottopics/2013/01/10/mcdonald%E2%80%99s-includes-books-with-happy-meals-in-britain/#.UPLNxirCfwE.mailto

Here is the Daily Mail article.

http://www.dailymail.co.uk/news/article-2260642/McDonalds-replaces-Happy-Meal-toys-books-UK-s-largest-book-distributor.html

We should also take a look at McDonald's in other countries. In some countries they offer vegetarian options, for example (look at the pictures in Mommy's files above). This would be much better for adults, especially if they offered low-fat options.

I see many adults who rush by McDonald's on their way to work. This could provide some good choices for them.

They should also offer the adult a choice of where to send his book coupon: to another family, or even to a library of their choice. (I know that in Great Britain they only have "happy meals," but why can't Americans broaden the possibilities?)

And here is a third article from Shine:

http://shine.yahoo.com/parenting/mcdonald-8217-set-become-biggest-children-8217-book-181500152.html

I think this is an idea which has great potential in this country!

Tagged: books not toys, US, Great Britain, McDonald's

Comments

Tammy Copp-Barta 1 year, 9 months ago

My kids have some Bearnstain (sp?) books they got in a kids meal years ago, but I don't remember which restaurant it was.

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Marada Dee 1 year, 9 months ago

We don't eat here, but the book idea is great. Even a magazine with secret codes and mystery stories - like a mini Highlights for Children would be great. One of the McDonald's heirs went to UC Santa Cruz and is very environmentally conscious and I bet would like your idea - I wonder if there is a way to write her?

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Lawrence Morgan 1 year, 9 months ago

I will look her up to see if I can find her. Thanks very much for your thoughts on this.

Many adults will not change their ways, so if McDonald's could do low-fat and vegetarian specials for adults (like Boca Burgers, for instance), since so many families go to McDonald's that would be a good start in even healthier (but just as tasty food), and then if books were given out or magazines like you suggested that could be a great beginning for something the kids could take home with them and read later.

I think your idea is a good one. Then, if other fast food restaurants also developed the idea, it could be great for kids and families.

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