"Cartoon Characters Sell Kids on Unhealthy Foods"
- on June 21, 2010
Here's an interesting article from U.S. News and World Report about how "popular cartoon characters are influencing the taste preferences of very young children, and not in a positive way."
"The bottom line is that when kids are presented with a choice of graham crackers, fruit snacks or carrots, and the only difference is that one package has a licensed character on it, they actually think that the food with the character tastes better," said study author Christina Roberto, a doctoral student working at the Rudd Center for Food Policy and Obesity at Yale University in New Haven, Conn.
Do characters and branding influence the way you shop? Will this information affect your grocery decisions for your kids?