When men use the urinals in bars and restaurants around town, a message about tobacco use will be glaring up at them from cherry-scented deodorizer screens.
“Can you still get it up?”
The deodorizer screens are part of an in-your-face tobacco prevention campaign by the Lawrence-Douglas County Health Department that targets residents between the ages of 18 and 30. The $21,000 campaign will begin in mid-August.
“It’s pretty edgy,” director Dan Partridge said with a grin.
The message lets men know that smoking can cause impotence. In women’s bathrooms, stickers near the mirrors will remind them about the effects of smoking on skin: wrinkles.
In addition to the urinal screens and stickers, there will be stark promotions on TV, radio and websites like lawrence.com and kusports.com. There also will anti-smoking messages delivered on top of Pizza Shuttle boxes.
“It’s unlike anything we’ve done before,” said Lisa Horn, communications director.